October 07, 2004

"People trust this thing..."

I found "Inside the Soul of the Web" from Wired 11.05 so profoundly compelling that it deserved more than just a passing reference over at the Blog-within-the-Blog. The author surveyed 24 hours worth of the questions people ask Google, and the results come out looking like a global prayer list for the internet age. Perhaps that's just my subjectivity speaking, but Greg Rae, a Google engineer who analyzes the query logs, speaks of the search engine in almost divine terms: "I know people trust in this thing. They believe it will have the answer. And I don't want it to fail them."

(In case eavesdropping on the world's questions depresses you, Gary Zamchick has a lighter look at Google's aspirations toward divinity.)

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